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  "full_text": "In startups, like in life, how you do anything is how you do everything:\n\nBe the person that sends the cal invite right away and proposes the time of the meeting in their timezone\n\nBe the person who gives specific feedback, not \"looks good!\"\n\nBe the person who documents what failed, not just what worked\n\nBe the person who sends actual examples, not just advice\n\nBe the person that doesn't doomscroll on social when you've got things to do\n\nBe the person who writes the handbook while building, not after scaling\n\nBe the person who shares Stripe screenshots with context\n\nBe the person who reveals customer churn reasons, not just growth metrics\n\nBe the person who ships v0.1 before perfectionist paralysis hits\n\nBe the person who builds audience first, product second\n\nBe the person who experiments with channels others think are saturated\n\nBe the person who shares customer support screenshots, not just testimonials\n\nBe the person who tests landing pages before building product\n\nBe the person that doesn't complain about the X or YouTube algo but just creates compelling content consistency\n\nBe the person who reveals their real ad costs, not just ROAS\n\nBe the person who asks \"what would make this 10x better\" not \"what's missing\"\n\nBe the person who tests features by tweeting about them before building\n\nBe the person who measures activation, not just acquisition\n\nBe the person that's open, honest, constructive and laughs with your team\n\nBe the person that doesn't obsesses over your company's valuation because realistically, it won't matter all that much\n\nBe the person that talks to users everyday\n\nBe the person who surrounds yourself with not yes people, not no people, but people who make you raise your standards\n\nBe the person that is known to have a bias for action, you make stuff happen\n\nIt's not the big things\n\nIt's a thousand tiny decisions that compound.",
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