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  "text": "Steve Jobs, on why design matters more than raw capability:\n\n\"The telegraph was an amazing breakthrough... some people talked about putting a telegraph on every desk... but it wouldn't have worked... you had to learn Morse code. It takes about 40 hours to learn Morse code.\"\n\nThe telegraph was objectively more advanced for its time. Yet the telephone crushed it.\n\nNot because of superior technology.\n\nBecause the phone required zero learning.\n\n\"People already knew how to use it. Because you knew how to talk. You don't have to teach people how to speak.\"\n\nThis is the insight most engineers miss:\n\nRaw capability doesn't win markets. Usability does.\n\nThe telegraph demanded you become a specialist. The phone met you where you already were.\n\nThis is why Steve was obsessed with making the Macintosh intuitive when competitors were shipping command-line DOS machines.\n\nThe Mac didn't need a manual. It needed a mouse and a screen that felt like talking, not coding.\n\nYou could put the most powerful machine on every desk. But if it requires 40 hours of training to use it, you've already lost.\n\nThe winner isn't the breakthrough that's most technically impressive.\n\nIt's the one that requires the least effort to understand.",
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