Viewing enriched Twitter post
Many companies are struggling to prove AI ROI because they are measuring the wrong things. The biggest impact of AI may not appear first in quarterly numbers, but in workflow redesign, decision speed and organizational capability. That is the key shift. AI is not just another software upgrade. It changes how companies operate. https://t.co/YMc5gbmakv @microsoft @time
{
"media": [
{
"url": "https://crmoxkoizveukayfjuyo.supabase.co/storage/v1/object/public/media/posts/2054139614227505304/media_0.jpg",
"media_url": "https://crmoxkoizveukayfjuyo.supabase.co/storage/v1/object/public/media/posts/2054139614227505304/media_0.jpg",
"type": "photo",
"filename": "media_0.jpg"
}
],
"processed_at": "2026-05-12T10:03:52.046549",
"pipeline_version": "2.0"
}{
"type": "tweet",
"id": "2054139614227505304",
"url": "https://x.com/SpirosMargaris/status/2054139614227505304",
"twitterUrl": "https://twitter.com/SpirosMargaris/status/2054139614227505304",
"text": "Many companies are struggling to prove AI ROI because they are measuring the wrong things.\n\nThe biggest impact of AI may not appear first in quarterly numbers, but in workflow redesign, decision speed and organizational capability.\n\nThat is the key shift. AI is not just another software upgrade. It changes how companies operate. \n\nhttps://t.co/YMc5gbmakv @microsoft @time",
"source": "Twitter for iPhone",
"retweetCount": 0,
"replyCount": 0,
"likeCount": 0,
"quoteCount": 0,
"viewCount": 21,
"createdAt": "Tue May 12 10:00:22 +0000 2026",
"lang": "en",
"bookmarkCount": 0,
"isReply": false,
"inReplyToId": null,
"conversationId": "2054139614227505304",
"displayTextRange": [
0,
278
],
"inReplyToUserId": null,
"inReplyToUsername": null,
"author": {
"type": "user",
"userName": "SpirosMargaris",
"url": "https://x.com/SpirosMargaris",
"twitterUrl": "https://twitter.com/SpirosMargaris",
"id": "2711212681",
"name": "Spiros Margaris",
"isVerified": false,
"isBlueVerified": true,
"verifiedType": null,
"profilePicture": "https://pbs.twimg.com/profile_images/1658909947025924108/kl5WbjWk_normal.jpg",
"coverPicture": "https://pbs.twimg.com/profile_banners/2711212681/1754232805",
"description": "",
"location": "All Over the World",
"followers": 133240,
"following": 24077,
"status": "",
"canDm": false,
"canMediaTag": false,
"createdAt": "Wed Aug 06 05:20:16 +0000 2014",
"entities": {
"description": {
"urls": []
},
"url": {}
},
"fastFollowersCount": 0,
"favouritesCount": 262467,
"hasCustomTimelines": true,
"isTranslator": false,
"mediaCount": 83126,
"statusesCount": 325713,
"withheldInCountries": [],
"affiliatesHighlightedLabel": {},
"possiblySensitive": false,
"pinnedTweetIds": [
"2048634448258679177"
],
"profile_bio": {
"description": "#VC | No 1 #Fintech #Banking @Refinitiv & @Onalytica | #AI | @TEDx | @qualco_sa @natechsa @SparkLabsGlobal @ai_mediastalker @HeradoHQ @usebarq",
"entities": {
"description": {
"hashtags": [
{
"indices": [
0,
3
],
"text": "VC"
},
{
"indices": [
11,
19
],
"text": "Fintech"
},
{
"indices": [
20,
28
],
"text": "Banking"
},
{
"indices": [
55,
58
],
"text": "AI"
}
],
"user_mentions": [
{
"id_str": "",
"indices": [
29,
39
],
"name": "",
"screen_name": "Refinitiv"
},
{
"id_str": "",
"indices": [
42,
52
],
"name": "",
"screen_name": "Onalytica"
},
{
"id_str": "",
"indices": [
61,
66
],
"name": "",
"screen_name": "TEDx"
},
{
"id_str": "",
"indices": [
69,
79
],
"name": "",
"screen_name": "qualco_sa"
},
{
"id_str": "",
"indices": [
80,
89
],
"name": "",
"screen_name": "natechsa"
},
{
"id_str": "",
"indices": [
90,
106
],
"name": "",
"screen_name": "SparkLabsGlobal"
},
{
"id_str": "",
"indices": [
107,
123
],
"name": "",
"screen_name": "ai_mediastalker"
},
{
"id_str": "",
"indices": [
124,
133
],
"name": "",
"screen_name": "HeradoHQ"
},
{
"id_str": "",
"indices": [
134,
142
],
"name": "",
"screen_name": "usebarq"
}
]
},
"url": {
"urls": [
{
"display_url": "MargarisVentures.com",
"expanded_url": "http://www.MargarisVentures.com",
"indices": [
0,
23
],
"url": "https://t.co/gUoh5w20av"
}
]
}
}
},
"isAutomated": false,
"automatedBy": null
},
"extendedEntities": {},
"card": {
"binding_values": [
{
"key": "photo_image_full_size_large",
"value": {
"image_value": {
"height": 419,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=800x419",
"width": 800
}
}
},
{
"key": "thumbnail_image",
"value": {
"image_value": {
"height": 150,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=280x150",
"width": 267
}
}
},
{
"key": "description",
"value": {
"string_value": "“Too many leaders measure the ROI of AI through the lens of cost savings,” writes Katy George."
}
},
{
"key": "domain",
"value": {
"string_value": "time.com"
}
},
{
"key": "thumbnail_image_large",
"value": {
"image_value": {
"height": 320,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=800x320_1",
"width": 569
}
}
},
{
"key": "summary_photo_image_small",
"value": {
"image_value": {
"height": 202,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=386x202",
"width": 386
}
}
},
{
"key": "thumbnail_image_original",
"value": {
"image_value": {
"height": 2160,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=orig",
"width": 3840
}
}
},
{
"key": "photo_image_full_size_small",
"value": {
"image_value": {
"height": 202,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=386x202",
"width": 386
}
}
},
{
"key": "summary_photo_image_large",
"value": {
"image_value": {
"height": 419,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=800x419",
"width": 800
}
}
},
{
"key": "thumbnail_image_small",
"value": {
"image_value": {
"height": 81,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=144x144",
"width": 144
}
}
},
{
"key": "thumbnail_image_x_large",
"value": {
"image_value": {
"height": 1152,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=png&name=2048x2048_2_exp",
"width": 2048
}
}
},
{
"key": "photo_image_full_size_original",
"value": {
"image_value": {
"height": 2160,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=orig",
"width": 3840
}
}
},
{
"key": "photo_image_full_size_alt_text",
"value": {
"string_value": "ROI-of-AI.jpg"
}
},
{
"key": "vanity_url",
"value": {
"scribe_key": "vanity_url",
"string_value": "time.com"
}
},
{
"key": "photo_image_full_size",
"value": {
"image_value": {
"height": 314,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=600x314",
"width": 600
}
}
},
{
"key": "summary_photo_image_alt_text",
"value": {
"string_value": "ROI-of-AI.jpg"
}
},
{
"key": "thumbnail_image_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 96.93,
"rgb": {
"blue": 246,
"green": 238,
"red": 215
}
},
{
"percentage": 1.2,
"rgb": {
"blue": 44,
"green": 39,
"red": 30
}
},
{
"percentage": 0.73,
"rgb": {
"blue": 145,
"green": 211,
"red": 249
}
},
{
"percentage": 0.18,
"rgb": {
"blue": 176,
"green": 212,
"red": 202
}
},
{
"percentage": 0.16,
"rgb": {
"blue": 64,
"green": 175,
"red": 192
}
}
]
}
}
},
{
"key": "title",
"value": {
"string_value": "What Leaders Get Wrong About the ROI of AI"
}
},
{
"key": "summary_photo_image_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 96.93,
"rgb": {
"blue": 246,
"green": 238,
"red": 215
}
},
{
"percentage": 1.2,
"rgb": {
"blue": 44,
"green": 39,
"red": 30
}
},
{
"percentage": 0.73,
"rgb": {
"blue": 145,
"green": 211,
"red": 249
}
},
{
"percentage": 0.18,
"rgb": {
"blue": 176,
"green": 212,
"red": 202
}
},
{
"percentage": 0.16,
"rgb": {
"blue": 64,
"green": 175,
"red": 192
}
}
]
}
}
},
{
"key": "summary_photo_image_x_large",
"value": {
"image_value": {
"height": 1152,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=png&name=2048x2048_2_exp",
"width": 2048
}
}
},
{
"key": "summary_photo_image",
"value": {
"image_value": {
"height": 314,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=600x314",
"width": 600
}
}
},
{
"key": "photo_image_full_size_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 96.93,
"rgb": {
"blue": 246,
"green": 238,
"red": 215
}
},
{
"percentage": 1.2,
"rgb": {
"blue": 44,
"green": 39,
"red": 30
}
},
{
"percentage": 0.73,
"rgb": {
"blue": 145,
"green": 211,
"red": 249
}
},
{
"percentage": 0.18,
"rgb": {
"blue": 176,
"green": 212,
"red": 202
}
},
{
"percentage": 0.16,
"rgb": {
"blue": 64,
"green": 175,
"red": 192
}
}
]
}
}
},
{
"key": "photo_image_full_size_x_large",
"value": {
"image_value": {
"height": 1152,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=png&name=2048x2048_2_exp",
"width": 2048
}
}
},
{
"key": "card_url",
"value": {
"scribe_key": "card_url",
"string_value": "https://t.co/YMc5gbmakv"
}
},
{
"key": "summary_photo_image_original",
"value": {
"image_value": {
"height": 2160,
"url": "https://pbs.twimg.com/card_img/2053815686074667008/QpXQUPpJ?format=jpg&name=orig",
"width": 3840
}
}
}
],
"card_platform": {
"platform": {
"audience": {
"name": "production"
},
"device": {
"name": "iPhone",
"version": "13"
}
}
},
"name": "summary_large_image",
"url": "https://t.co/YMc5gbmakv",
"user_refs_results": []
},
"place": {},
"entities": {
"hashtags": [],
"symbols": [],
"urls": [
{
"display_url": "time.com/article/2026/0…",
"expanded_url": "https://time.com/article/2026/05/11/what-leaders-get-wrong-about-the-roi-of-ai/",
"indices": [
333,
356
],
"url": "https://t.co/YMc5gbmakv"
}
],
"user_mentions": [
{
"id_str": "74286565",
"indices": [
357,
367
],
"name": "Microsoft",
"screen_name": "microsoft"
},
{
"id_str": "14293310",
"indices": [
368,
373
],
"name": "TIME",
"screen_name": "time"
}
]
},
"quoted_tweet": null,
"retweeted_tweet": null,
"isLimitedReply": false,
"communityInfo": null,
"article": null
}