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@RihardJarc

Another interview from an ad industry insider pointing out what is already happening in the industry and how AI is affecting it; - hyper-personalized Ads and Cost-cutting on creative teams because of AI. The writing is on the wall. Get ready for the new age at $META, $GOOGL, and many other companies. Interview from a digital advertising specialist working in the industry for more than 8 years: 1. Top-tier ad agencies have been reporting ad spending growing between 4%-9% this year. They also expect 2024 and 2025 to be strong years. 2. AI tools are already starting to replace some creative teams, which is creating cost savings. 3. AI will create hyper-personalized ads delivered at the right time, which will end up driving higher ROI for advertisers. 4. $GOOGL Gemini is expected to be released soon. According to this expert, a lot of focus will also be on API integrations with internal data sources from companies helping them manage the business (stock, organizational, etc.).

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