{
  "type": "tweet",
  "id": "2000673417847333247",
  "url": "https://x.com/signulll/status/2000673417847333247",
  "twitterUrl": "https://twitter.com/signulll/status/2000673417847333247",
  "text": "most ppl completely misunderstand what storytelling means in this era. let me explain in very very simple terms.\n\nstorytelling is not marketing (people are very confused by this), in fact it’s not really a marketing role at all. people think journalists can be story tellers (maybe, but not really).\n\nppl think it’s creating ai slop, posting to x, creating launch videos, or brand theater. nope. this is pure garbage most of the time.\n\nreal storytelling is a product & technology function. the real *why* behind anything you do or build.\n\nsteve jobs was the one of the greatest story tellers ever. look at how he talks about a very simple new feature (the proximity sensor) on the original iphone. before iphone very few phones had it. look at crispness of he talks about a tiny thing… why does this exist? why should you care? then answers them in ~20 seconds flat.\n\nthe explanation is emotional, practical, & instantly relatable. you feel smart for understanding it. you think, “oh of course.”\nthis moment is storytelling.\n\nit compresses complexity into legibility. it turns engineering decisions into human meaning. that’s the storytelling craft. none of it is persuasion, & it’s certainly not hype. just pure sense making.\n\nthis is why great founders are the greatest marketers. one explains what you should buy. the other explains why reality had to be this way.",
  "source": "Twitter for iPhone",
  "retweetCount": 221,
  "replyCount": 84,
  "likeCount": 2169,
  "quoteCount": 29,
  "viewCount": 109644,
  "createdAt": "Mon Dec 15 21:04:48 +0000 2025",
  "lang": "en",
  "bookmarkCount": 1772,
  "isReply": false,
  "inReplyToId": null,
  "conversationId": "2000673417847333247",
  "displayTextRange": [
    0,
    275
  ],
  "inReplyToUserId": null,
  "inReplyToUsername": null,
  "author": {
    "type": "user",
    "userName": "signulll",
    "url": "https://x.com/signulll",
    "twitterUrl": "https://twitter.com/signulll",
    "id": "1717671858521194496",
    "name": "signüll",
    "isVerified": false,
    "isBlueVerified": true,
    "verifiedType": null,
    "profilePicture": "https://pbs.twimg.com/profile_images/1717763325692383232/Jk2PKCx6_normal.jpg",
    "coverPicture": "https://pbs.twimg.com/profile_banners/1717671858521194496/1744196356",
    "description": "",
    "location": "manhattan",
    "followers": 136169,
    "following": 1370,
    "status": "",
    "canDm": true,
    "canMediaTag": true,
    "createdAt": "Thu Oct 26 22:37:44 +0000 2023",
    "entities": {
      "description": {
        "urls": []
      },
      "url": {}
    },
    "fastFollowersCount": 0,
    "favouritesCount": 64771,
    "hasCustomTimelines": true,
    "isTranslator": false,
    "mediaCount": 503,
    "statusesCount": 12140,
    "withheldInCountries": [],
    "affiliatesHighlightedLabel": {},
    "possiblySensitive": false,
    "pinnedTweetIds": [
      "1855352799241892173"
    ],
    "profile_bio": {
      "description": "village regard.",
      "entities": {
        "description": {},
        "url": {
          "urls": [
            {
              "display_url": "signull.substack.com",
              "expanded_url": "http://signull.substack.com",
              "indices": [
                0,
                23
              ],
              "url": "https://t.co/D3Hcp2UwOh"
            }
          ]
        }
      }
    },
    "isAutomated": false,
    "automatedBy": null
  },
  "extendedEntities": {
    "media": [
      {
        "additional_media_info": {
          "monetizable": false
        },
        "allow_download_status": {
          "allow_download": true
        },
        "display_url": "pic.twitter.com/RuFEH4IGY6",
        "expanded_url": "https://twitter.com/signulll/status/2000673417847333247/video/1",
        "ext_media_availability": {
          "status": "Available"
        },
        "id_str": "2000673366315847681",
        "indices": [
          276,
          299
        ],
        "media_key": "13_2000673366315847681",
        "media_results": {
          "id": "QXBpTWVkaWFSZXN1bHRzOgwABAoAARvD0dOe11ABAAA=",
          "result": {
            "__typename": "ApiMedia",
            "id": "QXBpTWVkaWE6DAAECgABG8PR057XUAEAAA==",
            "media_key": "13_2000673366315847681"
          }
        },
        "media_url_https": "https://pbs.twimg.com/amplify_video_thumb/2000673366315847681/img/xu1_ZCYtZZlnsfJd.jpg",
        "original_info": {
          "focus_rects": [],
          "height": 720,
          "width": 1280
        },
        "sizes": {
          "large": {
            "h": 720,
            "w": 1280
          }
        },
        "type": "video",
        "url": "https://t.co/RuFEH4IGY6",
        "video_info": {
          "aspect_ratio": [
            16,
            9
          ],
          "duration_millis": 20665,
          "variants": [
            {
              "content_type": "application/x-mpegURL",
              "url": "https://video.twimg.com/amplify_video/2000673366315847681/pl/SfNeBCa3ORw2sgi3.m3u8?tag=21&v=40f"
            },
            {
              "bitrate": 256000,
              "content_type": "video/mp4",
              "url": "https://video.twimg.com/amplify_video/2000673366315847681/vid/avc1/480x270/YRtkmS04ZU46sJtL.mp4?tag=21"
            },
            {
              "bitrate": 832000,
              "content_type": "video/mp4",
              "url": "https://video.twimg.com/amplify_video/2000673366315847681/vid/avc1/640x360/nXkQSo_6rBmlO-tt.mp4?tag=21"
            },
            {
              "bitrate": 2176000,
              "content_type": "video/mp4",
              "url": "https://video.twimg.com/amplify_video/2000673366315847681/vid/avc1/1280x720/koBcoP0lmASYk3JC.mp4?tag=21"
            }
          ]
        }
      }
    ]
  },
  "card": null,
  "place": {},
  "entities": {},
  "quoted_tweet": null,
  "retweeted_tweet": null,
  "isLimitedReply": false,
  "article": null
}