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  "text": "There’s a lot of hand-wringing right now about what AI will do to creativity. That it’ll flatten taste. Kill originality. Do away with the instinct to make something strange, specific, unforgettable.\n\nBut the creatives actually breaking through right now tell a different story.\n\nThe bar hasn’t dropped. It’s leveled up. \n\nBecause when so much of what’s generated these days has an air of robot, the only thing that cuts through is work that feels impossible to replicate. Work with a point of view that makes you stop mid-scroll, knowing AI could never possibly have created what this human made. \n\n@ian___woods @szilvesztermako @ROMAIN_GAVRAS top of list of creative directors defining the era.",
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