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@SpirosMargaris

AI-generated content is getting harder to spot, and brands are starting to lean into that. Gucci’s campaign looked like a high-end editorial, only later revealing it was created with AI. That kind of reveal is becoming part of the strategy, playing with perception and authenticity. The response is shaping a new playbook. In a world of AI “slop,” standing out may depend less on using AI and more on how transparently and creatively you use it. https://t.co/rk90JGhYGr @voguemagazine

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