Viewing enriched Twitter post
Amazon is betting on a smarter Alexa to win back users in the UK. With Alexa+, the goal is to make interactions more natural, useful and worth returning to after years of fading engagement. But expectations are higher now, and users have plenty of alternatives. The challenge is simple: can voice assistants finally become genuinely helpful, or will they remain something people try once and forget? https://t.co/sbafcU7nJf
{
"media": [
{
"type": "photo",
"url": "https://crmoxkoizveukayfjuyo.supabase.co/storage/v1/object/public/media/posts/2034993523250823448/media_0.jpg",
"filename": "media_0.jpg"
}
],
"processed_at": "2026-03-20T14:09:13.345354",
"pipeline_version": "2.0"
}{
"type": "tweet",
"id": "2034993523250823448",
"url": "https://x.com/SpirosMargaris/status/2034993523250823448",
"twitterUrl": "https://twitter.com/SpirosMargaris/status/2034993523250823448",
"text": "Amazon is betting on a smarter Alexa to win back users in the UK.\n\nWith Alexa+, the goal is to make interactions more natural, useful and worth returning to after years of fading engagement. But expectations are higher now, and users have plenty of alternatives.\n\nThe challenge is simple: can voice assistants finally become genuinely helpful, or will they remain something people try once and forget? \n\nhttps://t.co/sbafcU7nJf",
"source": "Twitter for iPhone",
"retweetCount": 1,
"replyCount": 0,
"likeCount": 1,
"quoteCount": 0,
"viewCount": 52,
"createdAt": "Fri Mar 20 14:00:38 +0000 2026",
"lang": "en",
"bookmarkCount": 0,
"isReply": false,
"inReplyToId": null,
"conversationId": "2034993523250823448",
"displayTextRange": [
0,
280
],
"inReplyToUserId": null,
"inReplyToUsername": null,
"author": {
"type": "user",
"userName": "SpirosMargaris",
"url": "https://x.com/SpirosMargaris",
"twitterUrl": "https://twitter.com/SpirosMargaris",
"id": "2711212681",
"name": "Spiros Margaris",
"isVerified": false,
"isBlueVerified": true,
"verifiedType": null,
"profilePicture": "https://pbs.twimg.com/profile_images/1658909947025924108/kl5WbjWk_normal.jpg",
"coverPicture": "https://pbs.twimg.com/profile_banners/2711212681/1754232805",
"description": "#VC | No 1 #Fintech #Banking @Refinitiv & @Onalytica | #AI | @TEDx | @qualco_sa @natechsa @SparkLabsGlobal @ai_mediastalker @HeradoHQ @usebarq",
"location": "All Over the World",
"followers": 133038,
"following": 24056,
"status": "",
"canDm": false,
"canMediaTag": false,
"createdAt": "Wed Aug 06 05:20:16 +0000 2014",
"entities": {
"description": {
"urls": []
},
"url": {
"urls": [
{
"display_url": "MargarisVentures.com",
"expanded_url": "http://www.MargarisVentures.com",
"indices": [
0,
23
],
"url": "https://t.co/gUoh5w20av"
}
]
}
},
"fastFollowersCount": 0,
"favouritesCount": 261771,
"hasCustomTimelines": true,
"isTranslator": false,
"mediaCount": 83118,
"statusesCount": 324713,
"withheldInCountries": [],
"affiliatesHighlightedLabel": {},
"possiblySensitive": false,
"pinnedTweetIds": [
"2027723954195148810"
],
"profile_bio": {},
"isAutomated": false,
"automatedBy": null
},
"extendedEntities": {},
"card": {
"binding_values": [
{
"key": "photo_image_full_size_large",
"value": {
"image_value": {
"height": 419,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=800x419",
"width": 800
},
"type": "IMAGE"
}
},
{
"key": "app_star_rating",
"value": {
"string_value": "4.85893",
"type": "STRING"
}
},
{
"key": "thumbnail_image",
"value": {
"image_value": {
"height": 147,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=280x150",
"width": 280
},
"type": "IMAGE"
}
},
{
"key": "description",
"value": {
"string_value": "Long-awaited Alexa+ aims to get Britons re-engaging with their devices – but it may have its work cut out",
"type": "STRING"
}
},
{
"key": "domain",
"value": {
"string_value": "www.theguardian.com",
"type": "STRING"
}
},
{
"key": "app_is_free",
"value": {
"string_value": "true",
"type": "STRING"
}
},
{
"key": "thumbnail_image_large",
"value": {
"image_value": {
"height": 315,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=600x600",
"width": 600
},
"type": "IMAGE"
}
},
{
"key": "summary_photo_image_small",
"value": {
"image_value": {
"height": 202,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=386x202",
"width": 386
},
"type": "IMAGE"
}
},
{
"key": "thumbnail_image_original",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=orig",
"width": 1200
},
"type": "IMAGE"
}
},
{
"key": "site",
"value": {
"scribe_key": "publisher_id",
"type": "USER",
"user_value": {
"id_str": "87818409",
"path": []
}
}
},
{
"key": "photo_image_full_size_small",
"value": {
"image_value": {
"height": 202,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=386x202",
"width": 386
},
"type": "IMAGE"
}
},
{
"key": "summary_photo_image_large",
"value": {
"image_value": {
"height": 419,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=800x419",
"width": 800
},
"type": "IMAGE"
}
},
{
"key": "thumbnail_image_small",
"value": {
"image_value": {
"height": 76,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=144x144",
"width": 144
},
"type": "IMAGE"
}
},
{
"key": "app_num_ratings",
"value": {
"string_value": "111,975",
"type": "STRING"
}
},
{
"key": "app_price_amount",
"value": {
"string_value": "0.0",
"type": "STRING"
}
},
{
"key": "thumbnail_image_x_large",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=png&name=2048x2048_2_exp",
"width": 1200
},
"type": "IMAGE"
}
},
{
"key": "photo_image_full_size_original",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=orig",
"width": 1200
},
"type": "IMAGE"
}
},
{
"key": "vanity_url",
"value": {
"scribe_key": "vanity_url",
"string_value": "theguardian.com",
"type": "STRING"
}
},
{
"key": "photo_image_full_size",
"value": {
"image_value": {
"height": 314,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=600x314",
"width": 600
},
"type": "IMAGE"
}
},
{
"key": "app_name",
"value": {
"string_value": "The Guardian - US & World News",
"type": "STRING"
}
},
{
"key": "thumbnail_image_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 65.94,
"rgb": {
"blue": 226,
"green": 210,
"red": 201
}
},
{
"percentage": 16.28,
"rgb": {
"blue": 49,
"green": 44,
"red": 31
}
},
{
"percentage": 8.41,
"rgb": {
"blue": 101,
"green": 49,
"red": 16
}
},
{
"percentage": 0.98,
"rgb": {
"blue": 47,
"green": 60,
"red": 73
}
},
{
"percentage": 0.68,
"rgb": {
"blue": 155,
"green": 106,
"red": 18
}
}
]
},
"type": "IMAGE_COLOR"
}
},
{
"key": "title",
"value": {
"string_value": "‘Alright mate?’: Amazon pins UK hopes on AI upgrade of Alexa",
"type": "STRING"
}
},
{
"key": "app_price_currency",
"value": {
"string_value": "USD",
"type": "STRING"
}
},
{
"key": "summary_photo_image_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 65.94,
"rgb": {
"blue": 226,
"green": 210,
"red": 201
}
},
{
"percentage": 16.28,
"rgb": {
"blue": 49,
"green": 44,
"red": 31
}
},
{
"percentage": 8.41,
"rgb": {
"blue": 101,
"green": 49,
"red": 16
}
},
{
"percentage": 0.98,
"rgb": {
"blue": 47,
"green": 60,
"red": 73
}
},
{
"percentage": 0.68,
"rgb": {
"blue": 155,
"green": 106,
"red": 18
}
}
]
},
"type": "IMAGE_COLOR"
}
},
{
"key": "summary_photo_image_x_large",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=png&name=2048x2048_2_exp",
"width": 1200
},
"type": "IMAGE"
}
},
{
"key": "summary_photo_image",
"value": {
"image_value": {
"height": 314,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=600x314",
"width": 600
},
"type": "IMAGE"
}
},
{
"key": "photo_image_full_size_color",
"value": {
"image_color_value": {
"palette": [
{
"percentage": 65.94,
"rgb": {
"blue": 226,
"green": 210,
"red": 201
}
},
{
"percentage": 16.28,
"rgb": {
"blue": 49,
"green": 44,
"red": 31
}
},
{
"percentage": 8.41,
"rgb": {
"blue": 101,
"green": 49,
"red": 16
}
},
{
"percentage": 0.98,
"rgb": {
"blue": 47,
"green": 60,
"red": 73
}
},
{
"percentage": 0.68,
"rgb": {
"blue": 155,
"green": 106,
"red": 18
}
}
]
},
"type": "IMAGE_COLOR"
}
},
{
"key": "photo_image_full_size_x_large",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=png&name=2048x2048_2_exp",
"width": 1200
},
"type": "IMAGE"
}
},
{
"key": "card_url",
"value": {
"scribe_key": "card_url",
"string_value": "https://t.co/sbafcU7nJf",
"type": "STRING"
}
},
{
"key": "summary_photo_image_original",
"value": {
"image_value": {
"height": 630,
"url": "https://pbs.twimg.com/card_img/2034510867413319681/k1DFq7DN?format=jpg&name=orig",
"width": 1200
},
"type": "IMAGE"
}
}
],
"card_platform": {
"platform": {
"audience": {
"name": "production"
},
"device": {
"name": "Swift",
"version": "12"
}
}
},
"name": "summary_large_image",
"url": "https://t.co/sbafcU7nJf",
"user_refs_results": [
{
"result": {
"__typename": "User",
"affiliates_highlighted_label": {},
"has_graduated_access": true,
"id": "VXNlcjo4NzgxODQwOQ==",
"is_blue_verified": true,
"legacy": {
"blocked_by": false,
"blocking": false,
"can_dm": false,
"can_media_tag": true,
"created_at": "Thu Nov 05 23:49:19 +0000 2009",
"default_profile": false,
"default_profile_image": false,
"description": "This account has been archived. Follow us on https://t.co/KQIdrzRwCv or download our app.",
"entities": {
"description": {
"urls": [
{
"display_url": "theguardian.com",
"expanded_url": "http://theguardian.com",
"indices": [
45,
68
],
"url": "https://t.co/KQIdrzRwCv"
}
]
},
"url": {
"urls": [
{
"display_url": "theguardian.com",
"expanded_url": "https://www.theguardian.com",
"indices": [
0,
23
],
"url": "https://t.co/KHA6KFoD05"
}
]
}
},
"fast_followers_count": 0,
"favourites_count": 119,
"follow_request_sent": false,
"followed_by": false,
"followers_count": 10357096,
"following": false,
"friends_count": 985,
"has_custom_timelines": true,
"is_translator": false,
"listed_count": 68138,
"location": "London",
"media_count": 24712,
"muting": false,
"name": "The Guardian",
"normal_followers_count": 10357096,
"notifications": false,
"pinned_tweet_ids_str": [
"1856659228649271588"
],
"possibly_sensitive": false,
"profile_banner_url": "https://pbs.twimg.com/profile_banners/87818409/1726492988",
"profile_image_url_https": "https://pbs.twimg.com/profile_images/1175141826870861825/K2qKoGla_normal.png",
"profile_interstitial_type": "",
"protected": false,
"screen_name": "guardian",
"statuses_count": 861533,
"translator_type": "regular",
"url": "https://t.co/KHA6KFoD05",
"verified": false,
"verified_type": "Business",
"want_retweets": false,
"withheld_in_countries": []
},
"parody_commentary_fan_label": "None",
"profile_image_shape": "Square",
"rest_id": "87818409",
"super_follow_eligible": false,
"super_followed_by": false,
"super_following": false,
"tipjar_settings": {}
}
}
]
},
"place": {},
"entities": {
"hashtags": [],
"symbols": [],
"urls": [
{
"display_url": "theguardian.com/technology/202…",
"expanded_url": "https://www.theguardian.com/technology/2026/mar/19/amazon-uk-ai-upgrade-alexa-voice-assistant-devices",
"indices": [
404,
427
],
"url": "https://t.co/sbafcU7nJf"
}
],
"user_mentions": []
},
"quoted_tweet": null,
"retweeted_tweet": null,
"article": null
}