@SpirosMargaris
AI is reshaping how companies approach experimental ad budgets. As platforms roll out new AI-driven ad products and traditional channels become saturated, marketers are rethinking where and how they test. Budgets are being adjusted toward areas like generative search, ChatGPT-style ads and new formats, with a stronger focus on reaching untapped audiences. The shift is not just about efficiency. It is about reallocating spend toward experimentation, changing KPIs and moving from guaranteed performance to discovering new sources of growth. https://t.co/19YHYvJvay @Digiday